Natural wine, acid punk and all that jazz

In November The Guardian published an 1800-odd word article about natural wine of which approximately zero said anything new. Not that it had to. A piece called “The cult of natural wine - ‘this is like punk or acid house’” was bound to rip through the Internet like wild fire, breaking news or none. To re-post was to validate - a digital secret handshake. See guys, we are cool.
I saw it going round again the other day and got annoyed. Then I got annoyed at getting annoyed. Finally I took action and did what we all do: I blamed Facebook for wasting my time. But I’m sorry Facebook, I was wrong. It wasn’t you this time. It was yet another article saying the same old stuff four-plus years (and that's a big plus, I'm a newbie) after it’s already been said.
I know, don’t be a snob. Education is important. People need to know there are alternatives; they need to start somewhere. But let’s just imagine we’ve already started. That instead of copy-pasting the same old stuff, we’re charting out wh…
Keep reading with a 7-day free trial
Subscribe to The Morning Claret to keep reading this post and get 7 days of free access to the full post archives.