The Morning Claret

The Morning Claret

Wine is more than just a product

Simon J Woolf
Nov 13, 2014
∙ Paid
vispertermin vineyards rising to 1150m

I'm quite proud of this short hymn to artisan wine producers, written for Palate Press after returning from holidays in Slovenia and a wine conference in Switzerland - even if I realised later that "commodity" would be a better word to use than "product".

Wine has a vast cultural history and diversity, and in many wine producing countries it remains joined to the hip with local food and custom. There are winemakers littered across the globe whose primary reason for producing is not to turn a profit, but rather because they gain joy from perpetuating and refining traditions – traditions that have a resonance and a meaning, even in our consumer-dominated 21st century.

Read on at Palate Press

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