The Morning Claret

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The full story behind Aldi's six quid orange wine
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The full story behind Aldi's six quid orange wine

Simon gets the full backstory on Aldi's bargain busting orange wine, and talks to producer Cramele Recas's no-nonsense head honcho Phillip Cox.

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Simon J Woolf
Aug 10, 2018
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The Morning Claret
The Morning Claret
The full story behind Aldi's six quid orange wine
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Photo courtesy Aldi

Is it possible to make a natural, orange wine from organically grown grapes, and sell it for only six quid?

Aldi wants you to believe that it is, as does their Romanian supplier Cramele Recaş. Their Orange Natural Wine went on sale in UK stores yesterday for just £5.99. As you might expect, the wine's launch caused quite a stir amongst wine pundits and twitterati. It's also generated a surprising amount of column inches in the UK's tabloid press and beyond, albeit almost all parroted from Aldi's copy/paste friendly press release - which says a lot about the bankruptcy of journalism today.

Many natural wine fans took to social media, metaphorically rolling their eyebrows barely before the ink on the press release was dry. The idea of a major multiple retailer appearing to cash-in on a niche sector caused a predictable knee-jerk reaction, but was their venom justified?

Most of those commentators questioned whether the wine was really the real thing. Surely the grapes could not be organical…

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