Sour grapes over clean wine

Hannah Fuellenkemper takes a look at the somewhat murky world of clean wine, and why it's caused such a stir in natural wine circles

Cameron Diaz wants to convince people to drink better wine. How exciting is that? And better yet, she launched a ‘clean’ wine brand named Avaline back in 2020 - and it's been a runaway success. But Cameron couldn’t be suspected of anything as crass as cynical capitalism could she? This is clearly a passion project for her, and for normal people like you…