Interview with Konstantin Baum MW

The host of YouTube's best wine channel shares his secrets

I’ve long admired Konstantin Baum’s YouTube channel. This German Master of Wine is one of very few people to achieve the seemingly impossible - taking the complex subject of wine and making it not only accessible but also vastly popular. And he’s achieved this with high quality content that is neither click-bait nor in any sense dumbed down.

Konstantin’s channel currently has 188,000 subscribers - significantly more than Wine Folly, James Suckling or The Wine Spectator. Although the numbers are chicken-feed compared to those in the top 100, such as Mr. Beast (over 400 million subscribers) or PewDiePie (over 100 million), they are extraordinary for a niche topic like wine.

I sat down with Konstantin to see if I could discover his secret, and to get his take on all things natural and orange - areas of wine he’s also explored in his videos, but not without the occasional snarky comment.