Seven reasons why I love Moscato d'Asti

Look, I'm not after anything serious. Let's just flirt and enjoy each other's company - we don't have to be relationship material do we? We both know it feels good . . . oh but it does feel good.

I love your undemanding effervescence, your fresh, charming yet captivating perfume - mmm, elderflowers, grapes, peach blossom.

Well go on then, another glass . . .

1. Nothing else goes better with breakfast on a Sunday morning

This is especially true if your Saturday night was a little "large" - the gentle bubbles and fresh sweetness will invigorate and coax you back to life.

2. Bang for buck, it's hard to beat

Moscato d'Asti's extremely low alcohol (4.5-7.5%) helps it evade the worst excesses of our tax and duty laws. Combine that with a definite lack of scarcity (some 100m bottles a year roll out of the region), and it's always going to be affordable - £7 is all you need to spend.

3. A wine that really tastes of grapes

Moscato (Muscat Blanc à Petits Grains, to be specific about Asti's sub-variety)…